Interesting stuff for web junkies

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Quantcast (the web traffic/metrics company) isn't perfect (but it is free!) - we find it terribly under-reports our traffic (as compared to Google Analytics) - but they do provide some very useful tools and insights into demographic information, etc. that is very compelling, and we do have it installed on many of our sites, especially where selling advertising is important.

Something else they do is run a blog that deals with web traffic, and there is some really interesting and eye opening info on it. If you want insights into what browsers, OSs, and devices are being used to get to your content, this is a must read from time to time: http://blog.quantcast.com/

For example, the day the iPad came out, it immediately was responsible for 5% of all mobile web consumption... pretty amazing.


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