Internet Ad Sales Rose in '08, but at a Slower Pace

As mentioned previously, Internet advertising is still growing, even in this economy:

Internet advertising grew to $23.4 billion in 2008, an increase of 10.6 percent from 2007, according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau, a trade group representing online advertisers, as well as PricewaterhouseCoopers.

That was the only category of advertising spending that grew in 2008 other than cable television, which rose 7.8 percent, according to Nielsen figures supplied for the report,

Over all, total non-Internet media revenue declined 2.4 percent in 2008 from 2007, according to Nielsen. Spending in network television declined 3.5 percent, in national magazines 7.6 percent and in local newspapers 7.8 percent.