Good article today at seekingalpha.com on the top online ad publishers as well as some other metrics in that space. I must be living under a rock as I was unfamiliar with the #1 (by growth) network, Break Media. After checking, I realized it wasn't a rock but my age, I'm not a teen or college age dude anymore... which is their target audience. There are other surprises on the list - check it out:
I think Glam is the one making the most news of the ones you may have never heard of. Since we are actually involved with a fashion industry client I am quite familiar with them. Not sure if they are actually going to pull off their business model but they are trying pretty hard. Unfortunately I am still afraid an absolute cratering of CPM based advertising is possible, and I would think that it would eventually have to hit them pretty hard. I have been part of "banner networks" before (which at the end of the day is basically what this is) as a publisher and was promised very hefty CPMs, only to have them sliced month after month to nearly nothing.
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