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June 08, 2007

WebProNews Video

web-pro-news.gifWebProNews has a video site (they call it "Beaking E-Business News"). They caught up with the host and creator of Search Marketing Expo Danny Sullivan Editor-In-Chief of SearchEngineLand.com and the President of ThirdDoorMedia.com Chris Elwell who are the producers of Search Marketing Expo in Seattle. Danny and Chris share how SMX was put together and the future events for SMX.

There is a lot of good video to look at and some real meat and potatoes stuff for webmasters and marketers.

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May 21, 2007

Web 2.0 blogs

I am always going on here about things you need to be reading and sites/blogs you should be visiting if you are interested in the Web from a (new) business angle. Here are a few of the top ones again:

  • Techcrunch: founded on June 11, 2005, Techcrunch is a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. If you want to know what is new out there, what is getting funded by venture capital, and about cool stuff that works, this is a must read site.

  • 37signals company blog: is about entrepreneurship, design, experience, simplicity, constraints, pop culture, 37signals products (Basecamp, Campfire, etc.), and more. If you don't know these guys and their products you don't know jack. They also have a separate blog about their products.

  • Read/Write Web: provides Web Technology news, reviews and analysis. It began publishing on April 20, 2003 and is now one of the most widely read and respected Web 2.0 blogs.

    Update:

  • I am adding John Battelle's Searchblog which to me is the source on search (he wrote the book on Google - literally) and a lot more.

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  • March 02, 2007

    Case Studies

    http://www.ibizdaily.com/images/cordon-bleu-original-thumb.jpgWe have a few new clients who we are helping - either to improve the user experience and functionality of their websites, or to increase their traffic and commerce (or both). I am going to try to present them here as case studies, and I am going to focus on one in particular: The Cordon Bleu School of Florence.

    This is one of those sites that really got off on the wrong foot - and now is stuck with no organic search traffic. A quick list of the issues: a wasted gateway/entrance page, an all image navigation system, extensive use of pop-up windows, lots of missing information, bad English translations, no site map, bad page titles, file names and directory structure, etc. etc. etc. We just got a hold of this site and we are going to work on it in stages due to the budget. First thing will be a new home page that clearly explains what you can find on the site and where, a text based navigation system, a site map, and better page titles and files names.

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    January 10, 2007

    A blog you should be reading

    A blog all web entrepreneurs should be visiting, Guy Kawasaki's "How to Change the World"

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    March 31, 2006

    What is a website/web-business worth?

    This is a question I have asked several times myself, and the answer is always different. I love the old saying (I think it is an old saying anyway - note to self, I may need an editor) that something is worth what the buyer wants to pay for it. Anyway, I ask this question today because news is out that Reader's Digest is buying allrecipes.com for $66 million. I haven't had a lot of time to look into the numbers yet, but $66 million seems like a lot of money. The thing that is most shocking to me though is that I spend my life on the web, I love to cook, and have searched for recipes often - but I don't think I have every heard of or saw allrecipes.com before. So, today's answer it that allrecipes.com is worth $66 million. I plan to post a lot more on the topic of valuing a website, stay tuned.

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