Just a note to myself really, but maybe something that will give others pause. You don't get something for nothing. You can't implement a technology, and then not follow up on and work on the program the technology gives you and expect results. If you do something that is public, and then let it whither without support and follow through, you look even worse.
Maybe I am talking about affiliate marketing, maybe something else - but it applies everywhere. As a business of any size, don't put something in place without committing to it. There are times to cut losses of course, if something doesn't work it doesn't work - but half assed attempts are not professional and will end up hurting you in the end.
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