iBizDaily: Marketing Archives

June 08, 2007

WebProNews Video

WebProNews has a video site (they call it "Beaking E-Business News"). They caught up with the host and creator of Search Marketing Expo Danny Sullivan Editor-In-Chief of SearchEngineLand.com and the President of ThirdDoorMedia.com Chris Elwell who are the producers of Search Marketing Expo in Seattle. Danny and Chris share how SMX was put together and the future events for SMX.

There is a lot of good video to look at and some real meat and potatoes stuff for webmasters and marketers.

Posted on June 8, 2007 07:51 AM | Link: WebProNews Video | Comments (0)

March 02, 2007

Case Studies

We have a few new clients who we are helping - either to improve the user experience and functionality of their websites, or to increase their traffic and commerce (or both). I am going to try to present them here as case studies, and I am going to focus on one in particular: The Cordon Bleu School of Florence.

This is one of those sites that really got off on the wrong foot - and now is stuck with no organic search traffic. A quick list of the issues: a wasted gateway/entrance page, an all image navigation system, extensive use of pop-up windows, lots of missing information, bad English translations, no site map, bad page titles, file names and directory structure, etc. etc. etc. We just got a hold of this site and we are going to work on it in stages due to the budget. First thing will be a new home page that clearly explains what you can find on the site and where, a text based navigation system, a site map, and better page titles and files names.

Posted on March 2, 2007 09:02 AM | Link: Case Studies | Comments (0)

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