March 01, 2007
Google says advertisers face minimal click fraud
A new article from Reuters today "Google says advertisers face minimal click fraud". I am not prepared to take this fraud rate of less than 10% at face value from Google. I think click fraud is still a big story that may cost Google in the future, but that it won't be simply bogus clicks but ads on really horrible sites that many advertisers may not even know they are on.
"SAN FRANCISCO, Feb 28 (Reuters) - Google Inc. (GOOG.O: Quote, Profile , Research), on Wednesday disclosed data showing that while its pay-per-click Web advertising system is under regular attack from fraudsters, virtually all such tricks are automatically detected, rebuffing critics who say its online ads are a magnet for fraud."
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