This is a compilation of the collective wisdom of the leaders in organic search engine optimization. They have put together a list of the factors that are estimated to comprise Google's ranking algorithm. If you plan on putting together a search engine optimization strategy for your site, this is a good start:
Top 10 Positive Factors
- Keyword Use in Title Tag
- Anchor Text of Inbound Link
- Global Link Popularity of Site
- Age of Site
- Link Popularity within the Site's Internal Link Structure
- Topical Relevance of Inbound Links to Site
- Link Popularity of Site in Topical Community
- Keyword Use in Body Text
- Global Link Popularity of Linking Site
- Topical Relationship of Linking Site
Top 5 Negative Factors
- Server is Often Inaccessible to Bots
- Content Very Similar or Duplicate of Existing Content in the Index
- External Links to Low Quality/Spam Sites
- Participation in Link Schemes or Actively Selling Links
- Duplicate Title/Meta Tags on Many pages
More details here
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