February 26, 2007
Sunstone Herb Farm
Sunstone Herb Farm is a small business run by my cousins in NY state. Awhile ago we gave them some advice about their website - to name the files with the actual names of their products - like black-birch-oil.html - and to use those same names in their title tags - "Black Birch Oil". Twelve months later their business had doubled. You have to do these little things when you are setting up a site or you are wasting your time - use commons sense, use the words that accurately describe the page or item you are selling from it, and make every page title and file name unique. They have more work to do, but this was a really big improvement for very little investment.
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