This is not cool

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WebProNews asks: "Can You "Rank" in Google if Everyone Has Different Search Results?"

Answer - I don't want to. I don't want everyone's searched customized - I don't want my searches customized! I want to know what the best, most relevant site is - but I don't want it influenced by each and every person in the world! This has always been an issue for me with Google. I would love to see Google results more qualitative (from a human editorial standpoint) and fresher (I hate searching for an event or something newsworthy and constantly getting things from 3, 4 or 5 years ago - that is ridiculous) - but I want Google to do that. With all the money they make, why can't they let some real people make some editorial decisions? I think they need to stay relevant.

But - what I don't want, is every person in the world getting a different, customized result based on their own past behavior. I can't see how in the long term this doesn't end up making individual searches less relevant, as all you are doing with your searches (by what you eventually click on) will be preaching to the converted (you!). How will you then break out of your own habits and find things that are new?

Anyway - I think this is a can of worms for Google and that letting people opt out of it is disingenuous - they know that 90% of users have no idea how to do anything other than point and click - configuring their Google settings isn't going to happen...

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